Development Copywriter

TITLE:                       DEVELOPMENT COPYWRITER

REPORTS TO:            DIRECTOR, MEMBERSHIP

JOB SUMMARY:        The Development Copywriter is responsible for writing solicitation and stewardship campaigns for the online and direct marketing membership team in a way that builds stronger relationships with core audiences and inspires donations. This position communicates Heritage’s accomplishments and mission to donor audiences in a compelling manner. The Development Copywriter is expected to use creative storytelling to generate positive net revenue and contribute to organizational success.

JOB DUTIES:

• Compose solicitation emails, landing pages, donation pages, and impact statements that are optimized for digital fundraising and generate revenue.
• Manage campaign approvals and digital production calendar.
• Coordinate with the Digital Marketing Manager to create fundraising strategies for members who engage with Heritage online.
• Collaborate across the Membership team and Development Division to better understand donor motivation and the best approach for communications.
• Assist the Member Services team with messaging and responses which are representative of the unified voice of The Heritage Foundation.
• Engage with team members across departments to learn about current projects and policy initiatives and grasp implications for donor base.

QUALIFICATIONS:

Education:            B.A. in Communications, English, or related degree

Experience:           3+ years of fundraising writing experience; demonstrated success in copywriting

                              and revenue creation

Technology:          Microsoft Suite

OTHER REQUIREMENTS:

• Understand and support the Heritage mission and vision for America, and the department’s goals and objectives.
• Sophisticated grasp of English technicalities, including grammar and usage.
• Excellent copywriting skills for online fundraising and direct marketing, including the ability to quickly synthesize complex policy ideas into compelling copy.
• Highly skilled at varying and controlling nuances of tone, diction, rhythm, pace, and other stylistic features to make a piece of writing suit its purpose.
• Ability to work independently and efficiently to meet tight deadlines.
• Acute attention to detail.
• Multivariate testing experience is preferred.