Assistant Director, Media and Public Relations
Title: Assistant Director, Media and public Relations
Reports to: Director, Media and public Relations
Job Summary: The Assistant Director, Media and Public Relations is responsible for managing a team of communications staff who promote Heritage Foundation policy solutions and ideas in print, broadcast, and digital outlets. In addition, the Assistant Director is responsible for managing media relations for a portfolio of Heritage policy experts, serving as their point of contact for media. The Assistant Director works closely with the Director to ensure all outreach is in line with Heritage principles and policies, execute best-in-class media relations operations, and collaborate with stakeholders across the Heritage enterprise.
- Position, promote, and defend The Heritage Foundation and its related brands by developing and executing media relations strategies that advance policy priorities.
- Ensure staff’s media pitches are aligned with Heritage policy messaging points, media relations standards, and institutional priorities.
- Monitor ongoing policy debates for focused, high-impact opportunities for Heritage experts and leadership to go on offense and, where necessary, take appropriate defensive action.
- Collaborate with colleagues throughout the Heritage enterprise to gain an understanding of how conservative policies can best be advanced in the media.
- Provide strategic guidance for communications staff on messaging, media opportunities, and media relations tactics.
- Advise policy departments on effective framing of ideas presented in reports, issue briefs, backgrounders, and major research projects and publications.
- Serve as content chief for economic and energy experts, organizing and executing communications campaigns on related Heritage priorities.
- Responsible for media strategy, daily generating pitches on relevant issues on multiple platforms including print, broadcast, digital, and editorial.
- Build and maintain relationships with media who cover relevant policy issues including print, television, radio, and digital.
- Monitor media for relevant experts through various means and brief the Director on relevant threats.
- Maintain and share, in an easily accessed manner, media lists on relevant issues for institutional use.
- Draft news releases, web content, commentaries, and talking points.
- Work closely with experts in leveraging the media to accomplish Institute policy goals
- Create quarterly report on previous quarter’s media progress.
Education: BA/BS required.
Experience: 7-9 years of relevant experience working in public relations, communications, journalism, or a closely related field.
Communication: Must have excellent interpersonal and communications skills, including demonstrated proficiency in writing and editing.
- Understand and support the Heritage mission and vision for America, and the department’s goals and objectives.
- Promote policies consistent with Heritage’s priorities; speak with one voice.
- Must have existing contacts among print reporters and broadcast producers.
- Knowledge of daily news operations and needs.
- Must be assertive, detail-oriented and highly creative.
- Excellent interpersonal skills, ability to manage an experienced team and to collaborate with various departments.
- Strong working knowledge of political and policy processes and players in Washington, D.C., including Congress, the White House, the Supreme Court, regulatory agencies, and influential media players.
- Ability to provide and receive direction and feedback.
- Comfortable in social and professional settings with editors, producers, and reporters.
- Familiarity with AP style.
- Creative thinker able to market Heritage media products to the media and to conceive new products and marketing methods by using existing and acquired resources.