Social Media Manager

Washington, DC
Full Time
Digital Productions


Title:                          Social Media Manager

Reports to:              Director, Digital Productions

Job Summary:           The Social Media Manager will play a critical role in creating content and engaging audiences across the social media landscape while helping to guide The Heritage Foundation’s social voice. This position is responsible for both long-term strategy and day-to-day implementation across a variety of Heritage-owned social channels. The Social Media Manager will identify trends in the social conversation and opportunities for deeper audience engagement and community building, while also measuring impact and success to ensure ongoing optimization.

Job Duties:

  • Manage posting on multiple social media platforms for the Heritage Foundation.
  • Assist in planning, implementing, and managing weekly schedules for all social media content.
  • Ensure all content is consistent in style, quality, and tone of voice and aligns with Heritage brand identity.
  • Create, curate, and promote provocative, compelling, and timely content across all social media channels.
  • Observe new trends in social media, digital content and traffic opportunities and present them to team members.
  • Monitor current events and identify clips from presidential speeches, press briefings, congressional floor speeches, and other public events to post on social media.
  • Evaluate Heritage’s digital footprint, monitor online competitors, and provide recommendations for areas of opportunity.
  • Play a critical role in planning, creating content for, and executing digital campaigns around Heritage’s seven policy priorities.
  • Collaborate closely with The Daily Signal team to ensure Heritage and Daily Signal social media strategies are supporting each other, and provide assistance with social media posts as needed.
  • Work with other Heritage teams to train colleagues on effective use of social media and help build followings of outward-facing Heritage and Daily Signal staff.
  • Build and maintain a network of like-minded organizations and social media managers that will meet regularly to discuss best practices and coordinate campaigns.
  • Work closely with allies on Capitol Hill and target content to a Capitol Hill audience. 
  • Collaborate with marketing teams on paid social media advertising for content promotion, audience acquisition, and campaign efforts.

Skill Factors:

Education:                   Bachelor’s degree

Experience:                 5-8 years of digital media experience. Previous work in social media and communications for a non-profit, campaign, or Hill office preferred.

Communication:         Excellent writing, copy editing, and messaging skills. Advanced time and project management ability. Strong understanding of social media and its impact. An articulate advocate of Heritage’s vision and mission.

Technology:                Microsoft Suite, Sprout Social, Tweetdeck, Dropbox, Adobe Photoshop, Adobe Premiere, Grabien


Other Requirements:

  • Understand and support the Heritage mission and vision for America, and the department’s goals and objectives
  • Desire to work in a fast-paced, digitally driven, and highly collaborative environment with a creative team
  • Clear sense of the ever-changing digital landscape and developed skill at writing compelling content and messaging complex policy arguments 
  • Strong editorial eye for interesting content
  • Engaging, witty voice and writing style
  • Self-starter who sees a window of opportunity and seizes it without hesitation
  • Ability to identify, use and expand the appropriate tone and voice for various brands in the Heritage organization
  • Capable of managing multiple work streams and projects, while prioritizing and ensuring clear communication on progress

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