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Online Membership Relationship Associate

Title:                       Online Member Relationship Associate

Reports to:             Director, Membership Programs

Job Summary:       The Online Member Relationship Associate cultivates relationships with donors to The Heritage Foundation and Heritage Action for America using email, blog posts, and other new media. Digital tools will allow Heritage to build stronger donor relationships and thereby drive long-term revenue. The Associate will be responsible for: targeting personalized, relevant emails explaining to donors how their support is making a difference for conservative principles; generating regular content explaining Heritage’s policy positions on issues relevant to donors; and identifying new opportunities to use marketing automation to send the right message to each donor at the right time.

Job Duties:

  • Manage all non-solicitation electronic communication with Heritage and Heritage Action members and supporters, including newsletters, event invitations, and other messages
  • Create regular content for Heritage’s member website, myHeritage.org, and encourage engagement and feedback
  • Cultivate donor relationships by designing, writing, and executing automated email series such as an on-boarding series for new Heritage members and other triggered member cultivation series
  • Strengthen relationships by overseeing electronic customer service, including replies to marketing emails and online comments 

Skill Factors:

Education:       BA/BS

Experience:     3-4 years in email marketing or copywriting for either a for-profit or non-profit organization or agency. The ideal candidate has experience in both email marketing and copywriting.

Special Skills/Requirements:  

  • Excellent copywriting skills, including the ability to quickly boil down complex policy ideas into compelling copy.
  • Strong understanding of conservative thought and principles
  • Knowledge of Marketo or other marketing automation tools strongly preferred
  • Familiarity with WordPress encouraged
  • Understand and support the Heritage mission and vision for America and the department's goals and objectives.
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